Emotion in Motion

Capturing the short attention-span

If you’ve seen more than a few website analytics reports, you won’t be surprised that common page engagements are measured in seconds— and many pages are lucky to get 2 or 3 of those. The shortest visits are typically bots, but bounce-rate among short attention-span humans has been decreasing steadily.

Video is the outlier

When longtime client Dayton Parts wanted some attention for the Ten Best finish with a new CargoMaxx product, TFR supplied a square video to cut through the social media clutter.

A few benefits of this approach included:

• Autoplay in the scrolling feed of several social platforms
• A relatable reference to the challenges of 2021
• A drum track that built excitement and enhanced emotional impact

The Results

As reported by our client, a significantly higher engagement than previous static posts—and the flexibility to use the same video across multiple screens and platforms.

Executive Summary

No longer a luxury add-on, video is a power competitive advantage for businesses needed to engage hearts and minds with a message or offer. Thinkfeelrespond has built videos for local and national clients including Dayton Parts, Porsche North America, and the Keweenaw Bay Indian Community. Let us build your next video.

Call or Text to discuss your website or communications questions: (313) 723-4023