1. Physical touch. What does a brand feel like? It often begins with the luxurious touch of a business card or printed brochure.
2. Longevity. Magazines and other printed materials remain present in an office, on a desk, in a home, long after the browser window has closed. And they're easily picked up and passed along to other viewers.
3. The luxury of space. Even the largest phone screens can't compete with the visual detail and generous size of a magazine spread. Engage your viewers on a larger scale by starting with a larger page.
As the Design and PrePress services provider, TFR provided creative services, image sourcing, and digital prepress for a project designed to be delivered near-simultaneously as an electronic document (linked PDF) and bound/printed 24-page book.
The press sheets at left were Fedexed by premier Atlanta printer, TuckerCastleberry, allowing final review and color correction with actual ink on paper. Multiple imposition styles were used for these 30" x 40" sheets due to a "plus cover" specification which required heavier paper stock for the outer pages of the book.
1. Story and Publication development. Having worked with dozens of domestic and international brands, we understand how to translate brand signature to printed matter— with or without design guidelines.
2. Document formatting and development. Although most professionals use Adobe's Creative Suite of software for this type of work, few have experience with the many types of presses, mailing restrictions, bindery limitations, custom color options, coatings, and more. Our experience saves you money and grief!
3. Hybrid production flow is a relatively new concept: for this project, a single master InDesign document was forked very close to final delivery, and optimized for digital experience as well as print reproduction.
4. Change and version management requires careful attention to detail and a refined proofing process to avoid embarrassment after project delivery and ensure repeat business.
During production, new brand standards were launched by the German headquarters. Direct access to the brandguide website allowed TFR to interpret the guidelines for this first edition of what is expected to become an ongoing publication.
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